Imagine There's No YouTube

2010/02/25 18:06:34 +0000

Some interesting news yesterday: An Italian court has held 3 high-level Googler's criminally liable for a cruel video posted to YouTube by Italian teenagers. The reaction of the blogosphere was predictable, decrying censorship and insisting that the judge was out of touch and unrealistic. This blog post will take the opposite position. I'm aware that there are real free-speech issues at hand in Italy -- I appreciate those concerns, but looking at the silver lining will expand your horizons. I get so tired of hearing the same "internet freedom" mantra coming from all the hackers. To me it sounds like the majority of the web is doing big-industry's handiwork for them. I don't intend this to be flame-bait, but rather the opposite, to help people realize how indoctrinated they've become with corporate agendas.

At issue in the Google case is a legal provision called safe harbor, which essentially states that online service providers are not liable for what their users do, as long as they are responsive to requests to remove or remedy the bad stuff. The argument is that the post-office shouldn't be sued for the the content of the mail. Without safe harbor protections there would be no YouTube, no Facebook, no Twitter, no Craigslist. (Note: I'm not saying we should strip safe-harbor from ISPs and phone companies -- they really are the metaphorical post-office. Facebook and YouTube, on the other hand, are more like the metaphorical nightclub, and I'm not so sure they deserve safe harbor protection. I'd also maintain that Amazon EC2 and other server-rental services deserve safe harbor. They are like the nightclub's landlord, and shouldn't be liable for underage drinking.)

So let's turn our assumptions on their heads, stop running interference for (aspiring and actual) multi-billion dollar corporations, and imagine a web without safe-harbor protections. We have to remember that we built the web and that we can reshape it into whatever fits us best, not the other way around.

When the web was young, most sites were created, hosted and maintained by individuals, scratching their own itch. They covered any topic, arcane or jejune, and did it all with an individual style and richness that is impossible to simulate with the cookie-cutter web most of use see today. My task here is to imagine a web that is both individual and hand-made, as well as massively popular. I'm well aware there are technical and cultural roadblocks to getting there, but the act of imagining can repay us many times over.

The fundamental difference between the industrial web and the personal web is the scale of services. Safe harbor essentially says, "don't worry, if you get too big to know what's happening on your site, we don't expect you to notice everything that happens." Without safe harbor, sites are limited to become only as large as the operator can fathom. That means your average bulletin board about putting stupid exhaust pipes on four-cylinder sports cars would be unchanged, but at current rates, YouTube would become unmanageable after only a few hours of uploads.

You're probably thinking "Oh noes I needz my YouTubez! How will I ever share Mr. Whiskers piano playing skill with the world?" Many of the online reactions to the Italian Google case saw it as an attack on personal expression and free speech. I'm arguing that it's not. It's an attack on industrial production. The product in this case the aggregation of everyone's cat videos. The reason Google will take down your video if someone so much as suggests that Mr. Whiskers' piano stylings are actually a Metallica song, is that they don't care about your individual free-speech, they care about the ability to farm and profit from the phenomenon of cat videos en mass.

Nearly all business models in the information world are based on artificial scarcity. The online content farms profit based on the fact that it's hard to share your own content, yourself, via a means of production that you control. This is the central fact free-speech activists should be upset about.

Don't confuse Google's freedom with your own. If there is something to be angry about it's that the shape of the internet has conspired to dampen online expression that doesn't go through a 3rd party like Facebook, Twitter, or YouTube. Activists should seize the means of production, not defend the industrial captors of those means.

So what would the personal web look like, in an era when the web has become mainstream? I hear arguments that it'd be missing all the people who are too lazy to do anything other than check a status boxes on Facebook. Firstly, I don't think that'd be so bad. Would we really be less connected without "it's complicated" and Lil' Green Patch? I also hear arguments that technology isn't ready to support a personal web, running at the edges. I disagree with this.

One of the most-cited (and sadly not influential enough) books on economics is E. F. Schumacher's Small is Beautiful: Economics As If People Mattered. The key argument is that growth for the sake of growth is a false path, and that enoughness is a better goal. One quote I'd like share: "The most striking about modern industry is that it requires so much and accomplishes so little. Modern industry seems to be inefficient to a degree that surpasses one's ordinary powers of imagination. Its inefficiency therefore remains unnoticed." I'll leave it to the reader to apply this quote to the industrial web.

The number one technology we need to make the personal web, is simple web servers everywhere. The last thing I'd like is to stick to a web run by nerds, so these personal servers be as user-friendly as Flickr or Facebook. There's no reason the wifi box crammed behind your TV can't host your videos and blog posts, and constantly mirror them to the cloud for backup and worldwide availability in the case of power outages at home. Instead of iPhoto offering to upload your photos to MobileMe or Facebook, it could make it simple to publish them to your own web server. This is not a technology problem, it's a problem of imagination.

To really get the personal web off the ground, we need symmetrical broadband connections and DNS that's optimized to treat everyone on the net as a peer. The line from your house, to your ISP, via my ISP to my house isn't designed to serve traffic. It's not so much about the bandwidth (you won't be hosting all of Facebook, just your profile page) it's about reliability. A first-gen iPhone has enough horsepower to serve your "profile" page to your 1000 best friends. But that doesn't matter if your home address keeps changing. Net freedom activists should be pressuring for a return to the original peer-based internet architecture, not defending the content aggregators.

There is already a movement of scholars and activists working on the last mile problem, but they've been largely dismissed as irrelevant to free speech. Hopefully I've convinced you otherwise. Or at least that another world is worth imagining.

The attitude of this post was influenced a lot by Jaron Lanier's book You Are Not a Gadget. I really don't wish the employees of Facebook, Twitter, Google, etc ill will and especially don't like the idea of holding them criminally liable for user's behavior (I consider many of them my friends.) But I don't take well to the orthodoxy that any attack on the configuration of bits or bytes anywhere in the universe is an attack on the hacker soul.

So please, use your imagination, and do more than just echo the Boing-Boing line. Yes, shutting down YouTube would be a short-term blow to free communication. But the world we could create instead might be richer and much more free.